6 Ways To Use Youtube To Grow Your Business
Using social media platforms is a no-brainer when it comes to growing your business. It’s not that you are doomed without an online presence, but close to that. For this reason, you cannot afford to miss out on opportunities like YouTube to grow your business.
Chances are you’re already familiar with video formats one way or another due to online meetings; why not take this digital tool to another level, and use it to benefit your business growth?
Below we give you a couple of tips towards your growth strategy on YouTube channels.
Upload Awesome Content
Self-explanatory. People use YouTube to watch video content that is interesting and captivating in some way. If you don’t have a clue about what to do, just take a look at what your competitors are doing. What works for them could be a great starting point for you. On that note, however, don’t just blindly copy their ideas. Add some uniqueness to your videos to stand out from the crowd.
Generate Potential Customers
Since the range of products and services one can market on YouTube is endless, it’s hard to give a personalized strategy. In general, however, a great way to grow your business on YouTube is by shooting videos that fit your product and customer base. You could do videos on youtube that explain how it works as well as buyers trying it out. You could also share customers’ stories through your videos, how the item or service helped or worked for them. Another type of content could be webinars educating your audience on certain topics.
Invite Relevant Guests
Staying at webinars, a great way to grow your business on YouTube is by featuring industry veterans and experts on your show. Think about it. If your average garage band made a song featuring Guns N’ Roses or any big name, wouldn’t it drive some traffic their way? Inviting credible and/or popular figures who are relevant to a certain topic is certainly a great way not only to give your business some exposure but also a good customer service action to help customers trust you..
This simple, yet powerful thing can be a make-or-break when it comes to purchases. People have a tendency to stick to well-known and tested items, and are afraid of the unknown, which in this case happens to be your product. Building that trust is way easier when people have a couple of videos to watch not only about your goods but your team as well. It helps customers to see the human factor behind your wares, which is key to establishing trustfulness.
Recycle Existing Materials
Recycling is becoming more and more prevalent, not only in case of tangible items but also in terms of intangible things. Or if you compare works of the giants of literature with modern movie storylines, you realize it always has been. Anyway, if you have a blog with engaging posts, why don’t you give them a video format as well? Could be in the form of an informative, easy-to-understand presentation or a soothing voice reading it aloud.
THE Ultimate Weapon For Growing Your Business on YouTube: Influencers
Last but not least, another great way to grow your business on YouTube is by influencers. These popular and well-known individuals are pretty sought after by companies; some earning a hefty sum for featuring certain products in their videos. You can hire one or alternatively, you yourself can become one. For this, you must have a thorough understanding of your potential customers.
Take their age for example. Gen Z is more likely to watch your content if it has memes in it, or at least is catering to their sense of humor which is vastly different from that of older generations. Actually, according to research conducted by Channel Factory, 93% of Gen Z adults (18-29 year olds) prefer using YouTube over any other video sharing platform.
However, if your new or existing customers are middle-aged or elderly people, you must stick to their taste. Whatever the case is, you need to make sure that your content is optimized for your target audience. This way it has better chances of generating leads for your business.
So, these are our tips on using YouTube to grow your business and eventually impact your bottom line. They may require a lot of preparation and studying, but they are definitely worth the effort. What are your thoughts on the topic? We’d love to hear about them in the comments!